Planning Your Dream Dinner

By Lee Reid

A dream dinner may bring to mind a free steak for some people. Dream Dinners is also a clever food franchise that's growing fast. It involves prepared menus and locations where people go to receive instruction in cooking them. Yes, you're probably saying "why didn't I come up with that one"?

Americans are busier than ever before. Eating well at home is becoming more and more difficult . Even the terrific pre-made food available today in stores isn't quite the same as home cooking. When the schedule is packed, however, will people give up their jobs or their self made meals? This franchise lives in that space.

It works something like this. People visit the location and then choose up to all-- items on a provided menu. Food is then purchased by serving. Then the consumers cook the meals, at the store. There are both private and public supervised cooking sessions. It's a little bit like a cooking show where the show gives the viewer the food then helps them prepare it along with the host.

It's not as costly as it sounds. The more people buy the more they save, so all-- meals are about $3.50 per serving not counting sides and other items like salads. The cost per serving with the sides is about $5. That's a great deal for the food plus the cooking instruction.

These locations are franchises people own. It has its problems. The food and menus are fine, but the franchise owners may have a problem. Dream Dinners was profiled in March of '08 by Forbes. The story made the corporation look pretty bad. Franchisees flocked to this brand new idea. But it seems the business plan wasn't strong, as many of these people found themselves unable to continue the business after a short time and a lot of investment. Forbes claims the franchisees were sold a bill of goods when it came to the claims of wild success.

Let the franchisees and the company worry about the controversy, for the diner Dream Dinners is just what the chef ordered. - 30289

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